"Everyone thinks of changing the would but no one thinks of changing himself"

 

BECAUSE WE WHAT TO MISS OUT ON OPPORTUNITIES, SCARCITY MAKES US ACT

"People seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

Humans desplse missing out, which is why we are much more likely to purchase something if it is only available for a limited time. we perceive limited items to be more valuable. This is the scarcity principle at work.

Businesses use scarcity to increase sales through limited-time promotions and sales.

In one 1982 study, people purchased three times as much when told it was part of a limited-time sale as they would if there was no limit.